Industry Synopsis
The Australian Greeting Card industry contributes a significant component to the Australian retail environment.
Some interesting statistics:
Market Dimensions
Retail Sales
Greeting Cards $500 million
Gift Wrappings $100 million
Consumption Rate 22 cards per person per annum Australia is the third largest market per capita in the world
Retail Outlets Estimated at 27,000 plus
Retail Market Shares
- Newsagents 33%
- Discount Department Stores 16%
- Card & Gift shop 16%
- Supermarkets 12%
- Other Miscellaneous Outlets 5%
- Department Stores 7%
- Deep Discount Outlets 9%
- Australia Post 3%
(Note: This is best estimation on information available)
Employment
People employed 20,000 approximately
Market Share
Dominated by two major companies with over 50% market share