National Thinking of You Week is an exciting new initiative by the Australian Greeting Card Association to remind Australians of the power and value of greeting cards.
In an age of instant and transient communications, National Thinking of You Week is intended to promote the impact, importance and lasting value of written greetings to express feelings, share emotions, and connect with those we care most about.
The aim is to create a 'wave of love, caring and happiness' across the nation during the third week of June by encouraging people to purchase and send greeting cards to their friends, family, and loved ones. In addition, this will help support the retailers of greeting cards by driving traffic and sales; not only during the week but throughout the post-promotional period.
Members of the Australian Greeting Card Association have created a special range of products including point-of-sale material, which will be available for national and independent retailers to order through their suppliers.
The National Thinking of You Week Tool Kit is below and has been designed to help promote the campaign within local communities. Retailers are encouraged to organise events and special promotions to help engage with the community, attract customers, and drive sales.
The Australian Greeting Card Association will be supporting retailers through a Public Relations campaign, as well as providing editorial and advertorial support with metropolitan and regional media contacts.
The creation of National Thinking of You Week creates opportunities for you to get involved in your community in many ways which can drive engagement, promote the benefits of greeting cards, attract customer traffic to your store and, of course, drive sales.
The possibilities are almost endless…here are just some ideas to get you started:
We have created a special range of support materials which are available to order right now. In addition to the editable poster to download and print as you need them, there is also a range of fantastic, professionally designed POS which you can order to suit your particular store and activities.
The options include:
NOTE: These are available through your Greeting Card supplier – please contact them directly to order your supplies.