The Australian population spends $500 million on greeting cards. Finding a route into this fiercely competitive industry is not always easy.
There are two main options, either to become a greeting card publisher yourself or to supply existing card publishers with your artwork and be paid a fee for doing so.
The idea of setting up your own greeting card publishing company may sound exciting, but this decision should not be taken lightly. Going down this route will involve taking on all the set up and running costs of a publishing company as well as the production, selling and administrative responsibilities. This often leaves little time for you to do what you do best - creating the artwork.
The more common route, therefore, is to supply existing greeting card publishers with artwork. (You can always set up your own company later when you know the ropes).
There are estimated to be around 800 greeting card publishers in the UK, ranging in size from ‘one man bands’ to multi-national corporations. Not all publishers accept freelance artwork, but a great many do. Remember, whatever the size of the company, all publishers rely on good designs.
To learn more download the information in the attachment below:
|AGCA Information Kit||349.17 KB|